Yup, this is Chris: Christopher Büers.
Half German, half French, married to an Estonian,
somehow educated in the Netherlands.
Wait… is introducing yourself in third person still a thing?
Father of two. Former techno DJ, skateboarding legend and Counter-Strike nerd. And an Executive Creative Director with a background in Art Direction, Copywriting and Strategy.
Over the years I've led creative teams, built brands,
won pitches — and used CS2 & skate. as therapy after
one too many corporate think tank meetings.
I love good ideas rooted in cultural truth. The simple ones,
the weird ones, and especially the ones people wish they'd thought of themselves. Conceptually, I work somewhere between strategy, storytelling, visual culture and emotional branding. Less campaigns, more systems, narratives and
things people actually care about.
My work has been recognized by Cannes Lions, D&AD,
One Show, Clio, Eurobest, Effies, ADC and WARC. Not that awards are everything — but they do look good in a PDF.
I'm drawn to culture, gaming, internet behavior and the emotional side of brands. Because people rarely fall in love
with advertising. They fall in love with worlds, stories and things worth belonging to.
_________________________________________________
Education:
2007 - 2012 Saxion Hogeschool Enschede
Bachelor of Arts & Technology (Advertising Focus)
Languages:
German (native), English (Fluent), French (Advanced),
Dutch (Advanced), Estonian (Basic)
Agencies:
2012 - 2015 Ogilvy, Junior AD
2015 - 2016 Leo Burnett, AD
2016 - 2018 Spark44, Senior AD
2019 - 2019 McCann, Senior AD
2019 - 2021 Innocean, Senior Concept
2021 - 2024 Zum goldenen Hirschen, CD
2024 - Now Grapevine Agency, ECD
Clients:
Media Markt, Coca Cola, Schöffel, Philip Morris,
McDonal‘s, Babbel, Fiat, Jaguar/Land Rover, Opel,
Mastercard, Hyundai/Kia, OBI, Kölntourismus,
UKE, Fraunhofer & many more
Major Projects:
Media Markt „Hasenrasen“
Jaguar „Set the Pace“
Marlboro „You Decide“
OBI „We all speak DIY“
OBI „See like a Bee“
Half German, half French, married to an Estonian,
somehow educated in the Netherlands.
Wait… is introducing yourself in third person still a thing?
Father of two. Former techno DJ, skateboarding legend and Counter-Strike nerd. And an Executive Creative Director with a background in Art Direction, Copywriting and Strategy.
Over the years I've led creative teams, built brands,
won pitches — and used CS2 & skate. as therapy after
one too many corporate think tank meetings.
I love good ideas rooted in cultural truth. The simple ones,
the weird ones, and especially the ones people wish they'd thought of themselves. Conceptually, I work somewhere between strategy, storytelling, visual culture and emotional branding. Less campaigns, more systems, narratives and
things people actually care about.
My work has been recognized by Cannes Lions, D&AD,
One Show, Clio, Eurobest, Effies, ADC and WARC. Not that awards are everything — but they do look good in a PDF.
I'm drawn to culture, gaming, internet behavior and the emotional side of brands. Because people rarely fall in love
with advertising. They fall in love with worlds, stories and things worth belonging to.
_________________________________________________
Education:
2007 - 2012 Saxion Hogeschool Enschede
Bachelor of Arts & Technology (Advertising Focus)
Languages:
German (native), English (Fluent), French (Advanced),
Dutch (Advanced), Estonian (Basic)
Agencies:
2012 - 2015 Ogilvy, Junior AD
2015 - 2016 Leo Burnett, AD
2016 - 2018 Spark44, Senior AD
2019 - 2019 McCann, Senior AD
2019 - 2021 Innocean, Senior Concept
2021 - 2024 Zum goldenen Hirschen, CD
2024 - Now Grapevine Agency, ECD
Clients:
Media Markt, Coca Cola, Schöffel, Philip Morris,
McDonal‘s, Babbel, Fiat, Jaguar/Land Rover, Opel,
Mastercard, Hyundai/Kia, OBI, Kölntourismus,
UKE, Fraunhofer & many more
Major Projects:
Media Markt „Hasenrasen“
Jaguar „Set the Pace“
Marlboro „You Decide“
OBI „We all speak DIY“
OBI „See like a Bee“