NIKE "BEAT THE PATH"
Concept Draft
People love to dream big about who they want to be:
fitter, leaner, faster, more enduring. Unfortunately, they often sabotage themselves by
taking shortcuts that hold their progress back. How can we, as the brand with the "Just do it."
mindset, remind people that there is no shortcut to real greatness?
Concept Draft
People love to dream big about who they want to be:
fitter, leaner, faster, more enduring. Unfortunately, they often sabotage themselves by
taking shortcuts that hold their progress back. How can we, as the brand with the "Just do it."
mindset, remind people that there is no shortcut to real greatness?
