Client: FREELETICS
Project: FREE THE ATHLETE
Role: CONCEPT DRAFT
What if the people who know most about losing
their freedom could help others discover theirs?
Project: FREE THE ATHLETE
Role: CONCEPT DRAFT
What if the people who know most about losing
their freedom could help others discover theirs?
FREE THE ATHLETE is a Freeletics initiative that gives former prisoners
the opportunity to become certified group coaches. Using sport as a tool
for structure, confidence and connection, they train young people in their
communities — passing on more than just physical strength.
the opportunity to become certified group coaches. Using sport as a tool
for structure, confidence and connection, they train young people in their
communities — passing on more than just physical strength.
Because Freeletics has always been about overcoming limitations.
Here, that idea becomes bigger than fitness: people who once had
to rebuild their own lives become the ones helping others build theirs.
Here, that idea becomes bigger than fitness: people who once had
to rebuild their own lives become the ones helping others build theirs.
A second chance turned into a new purpose.
And personal freedom turned into something you can pass on.
And personal freedom turned into something you can pass on.
