OBI "SEE LIKE A BEE"
Digital / Print / Sales
We created an Instagram filter simulating the color spectrum visible to bees,
to create a deeper understanding of what they really need, which turned into real retail value.
In addition, we created the world's smallest bee brochure, including some of the finest
offers for bee-friendly flowers to pick up at the garden center.
German Brand Award / Best Agency Award / DPoK
