Client: OBI
Project: „See like a Bee“
Role: Concept & Art Direction
Complex science. Simple experience.
110K gardens assessed. 2.7M filter uses. 5.6M influencer contacts.
How do you make biodiversity tangible?
We translated the science behind bee vision into an interactive brand
experience that allowed people to see their gardens through the eyes
of a bee — and understand what pollinators actually need.
The activation connected social, retail and digital touchpoints, turning
educationinto participation and helping thousands of people assess how
bee-friendly their own outdoor spaces were.
Project: „See like a Bee“
Role: Concept & Art Direction
Complex science. Simple experience.
110K gardens assessed. 2.7M filter uses. 5.6M influencer contacts.
How do you make biodiversity tangible?
We translated the science behind bee vision into an interactive brand
experience that allowed people to see their gardens through the eyes
of a bee — and understand what pollinators actually need.
The activation connected social, retail and digital touchpoints, turning
educationinto participation and helping thousands of people assess how
bee-friendly their own outdoor spaces were.
I led the creative development from concept to execution,
transforminga scientific insight into an engaging communication
platform with measurable reach and real behavioural engagement.
transforminga scientific insight into an engaging communication
platform with measurable reach and real behavioural engagement.
Turning scientific complexity into something people can see, understand and act on.
