Client: Jaguar
Project: „Set the Pace“
Role: Creative Lead / Visual Identity / Art Direction
What started as a campaign became part of the brand.
91,000+ individual remixes worldwide | 426M impressions | 113M social reach
For one of Jaguar’s largest European brand programmes, we created a
campaign thatbrought together performance, music, technology and culture.
At its core was a collaboration with Dua Lipa. Driving behaviour and listening
habits were translated into personalised music experiences.
I developed the campaign’s complete visual identity — from the colour paletteand
logo to the distinctive ring elements, imagery and the visual storytelling of the film.
I also developed the storyboard and led the shoot with Dua Lipa in London, followed by
post-production in Amsterdam. The visual system was later adopted by Jaguar Global
and integrated into the global brand book.
From the first design idea to an international production.
And from a campaign to part of the brand.
Project: „Set the Pace“
Role: Creative Lead / Visual Identity / Art Direction
What started as a campaign became part of the brand.
91,000+ individual remixes worldwide | 426M impressions | 113M social reach
For one of Jaguar’s largest European brand programmes, we created a
campaign thatbrought together performance, music, technology and culture.
At its core was a collaboration with Dua Lipa. Driving behaviour and listening
habits were translated into personalised music experiences.
I developed the campaign’s complete visual identity — from the colour paletteand
logo to the distinctive ring elements, imagery and the visual storytelling of the film.
I also developed the storyboard and led the shoot with Dua Lipa in London, followed by
post-production in Amsterdam. The visual system was later adopted by Jaguar Global
and integrated into the global brand book.
From the first design idea to an international production.
And from a campaign to part of the brand.
