Client: OBI
Project: „We all speak DIY“
Role: Creative Lead / Concept & Creative Direction
A shared passion shouldn’t need a shared language.
64 tutorials. 8 languages.
355M+ contacts. 30+ media publications.
DIY knowledge is everywhere. But much of it remains inaccessible when the content
is only available in one language. We transformed OBI’s most relevant how-to content
into a multilingual activation platform, making practical knowledge accessible to
broader audiences across markets. The idea expanded across digital, social, OOH and PR,
connecting useful content with a clear brand message and a consistent visual identity.
I led the creative development from concept to cross-channel execution,
helping turn a simple insight into a scalable content system.
Making knowledge accessible. Building brand relevance across languages.
Project: „We all speak DIY“
Role: Creative Lead / Concept & Creative Direction
A shared passion shouldn’t need a shared language.
64 tutorials. 8 languages.
355M+ contacts. 30+ media publications.
DIY knowledge is everywhere. But much of it remains inaccessible when the content
is only available in one language. We transformed OBI’s most relevant how-to content
into a multilingual activation platform, making practical knowledge accessible to
broader audiences across markets. The idea expanded across digital, social, OOH and PR,
connecting useful content with a clear brand message and a consistent visual identity.
I led the creative development from concept to cross-channel execution,
helping turn a simple insight into a scalable content system.
Making knowledge accessible. Building brand relevance across languages.
