Client: OBI
Project: „Brand Room“
Role: Creative Lead / Brand Strategy & Creative Direction
8 campaigns. 29 shoot days.
150+ film assets. 200+ photo assets.
The challenge was not to create a single campaign, but a creativeplatform capable
of carrying a brand consistently across different topics, seasons and periods of time.
To do that, I developed the OBI Brand Room: a physical brand world that brought
together campaign thinking, design and production within one modular system.
I created the Brand Room concept itself and was also creatively responsible for the campaigns developed within it.
This allowed very different ideas, products and seasonal stories to live within
one clear visual world — without every new campaign having to start from scratch.
From 3D previsualisation and modular set design to film, photography,social content and
live editing, creative and production were developed together from the very beginning.
I led the creative development of the campaigns and coordinated the
internal and external teams involved all the way through to execution.
One visual world. Many distinct campaigns.
And one system that held everything together.
Project: „Brand Room“
Role: Creative Lead / Brand Strategy & Creative Direction
8 campaigns. 29 shoot days.
150+ film assets. 200+ photo assets.
The challenge was not to create a single campaign, but a creativeplatform capable
of carrying a brand consistently across different topics, seasons and periods of time.
To do that, I developed the OBI Brand Room: a physical brand world that brought
together campaign thinking, design and production within one modular system.
I created the Brand Room concept itself and was also creatively responsible for the campaigns developed within it.
This allowed very different ideas, products and seasonal stories to live within
one clear visual world — without every new campaign having to start from scratch.
From 3D previsualisation and modular set design to film, photography,social content and
live editing, creative and production were developed together from the very beginning.
I led the creative development of the campaigns and coordinated the
internal and external teams involved all the way through to execution.
One visual world. Many distinct campaigns.
And one system that held everything together.
